Privacy Policy

Last updated: August 2026

TrueDesk (“TrueDesk”, “we”, “us” or “our”) operates the website truedesk.ai. This Privacy Policy explains how we collect and use personal information when you visit our website, contact us or request a demonstration of TrueDesk.

This Privacy Policy applies to the TrueDesk marketing website. The processing of customer conversations and other data within the TrueDesk product is governed separately by the applicable customer agreement and data processing terms.

Information we collect

Information you provide to us

When you contact us, request a demonstration or otherwise communicate with us, we may collect information such as your:

• name;
• business email address;
• company and job title;
• contact details; and
• information contained in your communications with us.

If you schedule a meeting using our scheduling provider, information you provide when booking the meeting may also be processed by that provider.

Information collected automatically

When you visit our website, we and our service providers may collect technical information such as:

• IP address;
• browser and device information;
• pages visited;
• referring website;
• approximate location derived from IP address; and
• information about how you interact with the website.

Some of this information is collected through cookies and similar technologies.

How we use personal information

We may use personal information to:

• respond to enquiries and communicate with you;
• arrange and conduct product demonstrations;
• provide information about TrueDesk;
• operate, secure and maintain our website;
• understand how visitors use our website and improve it;
• detect and prevent misuse or security incidents; and
• comply with legal obligations and protect our legal rights.

Where UK data-protection law applies, we process personal information where necessary for our legitimate interests in operating and developing our business, responding to business enquiries and maintaining the security of our services.

Where processing requires consent, including the use of non-essential analytics cookies where required by law, we rely on your consent.

Cookies and analytics

We use cookies and similar technologies to operate and understand the use of our website.

We use Google Analytics 4 for basic website analytics, including page views, users and sessions, acquisition source and new versus returning visitors. We do not use Google Analytics for advertising, remarketing or Google Signals.

Google Analytics is loaded only after you accept analytics cookies. If you reject analytics cookies, Google Analytics is not loaded and no analytics requests are sent to Google. You can change or withdraw this consent at any time using Cookie settings in the website footer.

Google provides additional information about how Google Analytics and other Google services use cookies and data.

Service providers

We use third-party service providers to operate our website and business. These may include:

• Amazon Web Services (AWS) — website hosting and infrastructure.
• Google Analytics — website analytics.
• Calendly — scheduling product demonstrations and meetings.

These providers may process personal information on our behalf or, depending on the service, as independent controllers under their own privacy policies.

We may also disclose personal information where required by law, to protect our legal rights, or in connection with a merger, acquisition, financing or sale of all or part of our business.

We do not sell personal information.

International transfers

Some of our service providers operate internationally. As a result, personal information may be processed outside the United Kingdom.

Where required by applicable data-protection law, we use appropriate safeguards for international transfers of personal information.

Data retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to respond to enquiries, maintain business records, comply with legal requirements and establish or defend legal claims.

Analytics information is retained according to the retention settings configured for our analytics services.

Your rights

Depending on where you live, you may have rights relating to your personal information.

Under UK data-protection law, these may include rights to:

• request access to your personal information;
• request correction or deletion;
• object to or restrict certain processing;
• withdraw consent where processing is based on consent; and
• request transfer of certain information.

You may also have the right to complain to the UK Information Commissioner’s Office or another applicable data-protection authority.

Security

We use reasonable technical and organisational measures designed to protect personal information against unauthorised access, disclosure, alteration and loss.

No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time. We will publish the updated version on this page and change the “Last updated” date above.

Contact us

For questions about this Privacy Policy or requests relating to your personal information, contact:

Email: info@truedesk.ai